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White Goods

Developing economies have been an important market as they have always proved to be a fertile ground for the white goods industry. Penetration has been a challenge for most companies, requiring agile supply chains and aggressive marketing strategies.

The climatic changes have triggered newer demands in most markets and the increased energy regulations have given the sector the much needed traction to look beyond the saturation levels of developed markets.

A white good, also called a major appliance, or domestic appliance, is usually defined as a large machine which accomplishes some routine housekeeping task, which includes purposes such as cooking, or food preservation, whether in a household, institutional, commercial or industrial setting. An appliance is differentiated from a plumbing fixture because it uses an energy input for its operation other than water, generally using electricity or natural gas/propane. An object run by a watermill would also be considered an appliance.

Typical White Goods include: